Britain’s Bank of Grandparents is Reshaping the Luxury Ski Holiday, with VIP SKI

Booming over-65 spending is fuelling this and the trend mirrors wider consumer spending patterns. Economic analysis from Barclays Insights in 2026 reveals that travel spending by the over-65 demographic grew by 6.8%, outperforming all other age groups. This generation is heavily financing large-scale family holidays and are Britain’s fastest-growing travel spenders.