BRITS WANT HOLIDAYS THAT FEEL AS GOOD AS THEY LOOK

British holidaymakers are increasingly prioritising how travel makes them feel over how their experiences appear online, with new research highlighting growing opportunities for destinations to meet demand for wellness-led, nature-based and more meaningful travel experiences. The survey of 2,000 holidaymakers, conducted by 3Gem Media Group on behalf of Tourism Tasmania, found that nearly seven in ten (69%) say how a holiday makes them feel matters more than how it makes them look online. More than three-quarters (77%) also consider personal wellness and growth important when travelling, suggesting a shift in consumer expectations beyond traditional sightseeing and social media-led experiences.